I've had a diverse career that's seen me go from writing jingles for Cole (Australia's number one supermarket) to leading Nike Running's global Olympic campaign. Everything I've done has been to create mass awareness and even those fabled 'viral' moments, including creating the world's most viewed TikTok campaign for Samsung, earning $12M in media for McDonald's with zero spend, and looking after branding, GTM and campaigns for the world's leading crypto projects.

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I live to captivate the world.